Retail LED Signs: Your Options

In the world of retail, if your shop doesn't stand out on the high street or in the mall, it is likely you will struggle to compete in the market place. Because of advances in technology, traditional signage can no longer be relied upon to attract the attention of potential customers. As the owner of a modern retail business, you should be looking to invest in LED signage. Below is a guide to the different kinds of LED signs which are available.

Single colour 

A single colour sign allows you to display a logo or message in a colour of your choice. The LED board can be programmed to display moving text, a single image or even a basic animation. The primary benefits of using a single-colour LED sign is that this text, image or animation can be changed at any time with minimal hassle. You simply need to follow the instructions which are supplied by the sign manufacturer. This means that you can display special offers or other relevant information for short amounts of time. Traditional signage does not offer this flexibility. LED signs can be used on the exterior and the interior of your business.


Tricolour signs offer the same features as single-colour LED signs, but they will allow you to advertise your business using three different colours. The standard colours are green, red and amber. However, a specialist sign contractor may be able to offer you a sign which features three different colours if this were to work better for your business. For example, if your business is a French café, you may wish to invest in a LED sign which features the colours of the French flag, red, white and blue. When compared with a single-colour sign, a tricolour sign is much more likely to attract the attention of passersby.

Full colour

A full-colour LED sign is the most advanced technology on the market. These state-of-the-art signs offer all the features of the single and tricolour signs but also allow you to display videos and complex animations which feature the full spectrum of colours. These signs are the most expensive option but are also the most effective way of grabbing potential customers' attention as they walk past your shop.

If you would like further information or advice about investing in LED signs for your retail business, you should contact a sign manufacturer today. The staff will be happy to help you find the perfect sign for your business.