2015

If you own a retail store, one of the things that you need to consider is how you can increase foot traffic to your premises to boost your profits. One of the best ways to do so is through the use of quality signage. A common mistake that retailers make is assuming that signage is only about making people aware of the name of your store. Another mistake is inundating your signage with details, thus make it overwhelming to potential customers.

The signs outside your business need to alert visitors as to your location and may also work to generate business, as passersby may notice your store or restaurant sign and be impelled to step inside. While business signs are very important for your company, many business owners make a few common mistakes with their signs and, in turn, may see customers drive past or never consider stopping inside. Note a few of those mistakes so you're sure to avoid them yourself.