Tips to Making the Most of Your Indoor and Outdoor Retail Signage
If you own a retail store, one of the things that you need to consider is how you can increase foot traffic to your premises to boost your profits. One of the best ways to do so is through the use of quality signage. A common mistake that retailers make is assuming that signage is only about making people aware of the name of your store. Another mistake is inundating your signage with details, thus make it overwhelming to potential customers. When you opt for signage, you have to know how to make the most of it, as it should not only be concise but should grab the attention of prospective customers. Here are some handy tips to making the most of both your indoor ad outdoor retail signage.
Have a specific message on your signage
Before you opt for signs, you need to establish what exactly you want to communicate. Having customized signs made for your business helps in narrowcasting, as this will proffer the right message at exactly the right positioning. When designing custom signage for your store, there are a few things to keep in mind when creating the message. The first would be to ensure that all details that are included are specific and cannot be misconstrued in any way. The second thing to keep in mind is that any directions that are included in the signage should be location specific. Lastly, any pertinent product information should be included and leave out anything that could be irrelevant.
Less is more on your signage
Another tip when opting for retail signage is trying to keep it as simple as possible. Keep in mind that passers-by will rarely stop to read signage that is full of information. So how do you get to convey your message without leaving any important information out? The best approach would be to apply the five-second rule. This means that you should strive to ensure that the main themes of your signage can be dissected by your target demographic in five seconds or less. This has higher chances of arousing their interest and possible making them venture into your store.
Use newspaper headline text for your signage
Another tip when coming up with the message for your signage would be to take the journalistic approach. Headlines work toward catching your attention and stoking interest in the story, yet they are brief. This approach can work for your indoor and outdoor signage if you keep in mind that the punchline of your message matters much more than trying to fill the signage with text.
For more information and tips, contact a local signage company.