4 Steps to Creating a Powerful Corporate Sign
A corporate sign does more than just establish the identity of your business. It also acts as a branding tool, where the sign becomes synonymous with the goods/services you provide. Indeed, most large companies around the country can be recognised by simply flashing their corporate signs on storefronts or during conferences, trade shows and other similar events.
When you're thinking of designing a corporate sign for your business, think further than just visibility. Think about how the sign represents your brand. Here are four important steps to creating a powerful corporate sign.
1. It starts with the goals of your business
Whether you're making a building sign for your new offices, a pull-up banner for a conference or wall graphics for an upcoming event, you should think about what your business represents even before beginning the production process.
Corporate signage is a representation of your mission, vision and long-term goals. Customers will look to learn more about your business simply by looking at your corporate signs. Therefore, the sign should represent more than just your logo or mission statement. It should provide insights into the quality of your brand and the nature of your operations.
Colourful signs are suitable for businesses engaging in recreational goods and services, while a solid and neutral sign is an excellent choice for legal or finance companies.
2. What are your competitors using?
After aligning your sign with your goals, the next step is to carry out a competitor analysis. Look at the signs your competitors are making and take notes. Is their message resonating with customers? Is the sign increasing visibility? Use this information to also identify areas of improvement when designing your own corporate sign.
3. What's your tagline?
A tagline essentially describes what your business does. In addition to the company logo, a tagline can provide valuable insights to both new and returning customers. It should use as few words as possible to reflect your brand and attract the attention of your target audience.
You may decide to vary the tagline on different types of signs. For example, a more general tagline may be used for a sign in your office lobby, while a more specific message may work well for a pull-up banner during a conference.
4. Consider your business premises
Finally, positioning is everything. Even the best-looking sign won't be of much use if people can't see it. Identify areas where your customers move in high traffic and position your sign accordingly.
For example, skyline signs work well for companies with large headquarters on busy streets. Lobby signs remind your customers that they're receiving your services while in the office, and wall graphics work well for event locations.
For more information on creating signs for your business, contact a company like the Mark Gresham Sign Corporation.